ConfigurationsCollections of elements, a synthesis of environments
OIKOSCUCINA ZERO
A SMALL REVOLUTION WE’VE NAMED CUCINA ZERO (ZERO KITCHEN) TO SIGNIFY THE ELIMI-NATION OF TRADITIONAL PROCESSES AND EN -COURAGE AN UNPRECEDENTED COOPERATION BETWEEN THE COMPANY AND ITS CUSTOMERS, CO-AUTHORS OF UNIQUE COMPOSITIONS.
THE KITCHEN AS THE ULTIMATE EXPRESSION OF INDIVIDUAL DAILY LIFE, THE ALTER EGO OF THOSE WHO USE IT, AN EXTENSION OF THEIR AC -TIONS, AND AN EMBLEM OF THEIR TASTE AND AESTHETICS. THE VISUAL NARRATIVE IS ENTRUSTED TO THE PHOTOS OF SERENA ELLER, WHICH DEPICT THE KITCHEN AS A STAGE OF LIVED LIFE
WHERE HUMAN GESTURES AND EVERYDAY OBJECTS, APPARENTLY INCONGRUOUS, REVEAL THE PERSONALITY OF THOSE WHO USE IT, NOT ONLY FOR COOKING. FROM THE KITCHEN TO THE REST OF THE HOME, BY IMPLEMENTING A PERCEPTUAL EXPANSION ALONG WITH A PHYSICAL ONE, WE MODERNIZE THE CLASSIC ARCHETYPE OF THE MEGARON: TRANSFORMING IT FROM THE CORE OF THE DOMESTIC SPACE TO THE QUINTESSENCE OF THE INFINITE WAYS OF LIVING, SERVING AS A STY-LISTIC FRAMEWORK FOR THE SURROUNDING ENVIRONMENTS.
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The Cucina Zero by OIKOS
Nel mondo del design e specialmente in quello dei mobili per cucina occorre fare spesso…
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